Generative AI for Marketing

Writing a blog article, creating a mock-up for an advertisement, or producing a video commercial with the latest batch of AIs is now in the hand of anyone. The irruption of generative AIs, based on diffusion models such as Open AI's Dall·E 2, GPT3, GPT4, or Stable Difussion, Jasper, and Artssy, are disrupting many disciplines that affect marketing as a business function. These AIs promise to reduce time-to-market, production costs, and the overall efforts that marketing departments need to take in order to advertise, communicate and service customers. Marketers would be wise to get a better understanding of how these AIs are operated, what are their strengths, and where are their limitations.