Become a digital leader (and let the rest be disrupted)

Digital technologies are disrupting every industry. Amazon, Apple, Google, Microsoft and Facebook are all threats to verticals previously thought to be safe. Some of them, like media and entertainment, are at a very advanced stage of disruption. Others like retail and consumer packaged goods are starting to suffer. Financial institutions, threatened by fintechs and new technologies like blockchain, or automakers rethinking how new mobility options will affect their revenue streams are all exploring and launching digital ventures. The internet of things, robotics, and artificial intelligence are exponential trends supported by digital. In this masterclass, Fernando Polo, Associate Professor at IE Business School in Madrid and CEO of Good Rebels, a digital strategy and creative consultancy company working with multinationals like Santander, Ikea or Toyota, will review a framework with three areas of work: customer experience, business models and digital leadership and operations to help companies become more agile, data driven and human-centred.