How To Build A Sustainable Scaleup, Biomimicry Offers Lessons From Nature!
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How To Build A Sustainable Scaleup, Biomimicry Offers Lessons From Nature!
By Professor Michael Leube, adjunct professor at the IE School of Architecture and Design in Madrid.
Michael Leube was born in Innsbruck, Austria but grew up in the San Francisco Bay Area. He received his B.A. from the University of California at Berkeley (Anthropology and Comparative Religion) in 1994. After returning to Europe, he received his M.A. from the University of Vienna (Anthropology and Human Biology) in 1999 and his Ph.D. from the University of Zagreb (Anthropology) in 2003.
In the year 2013, he was hired as full-time professor at the Salzburg University of Applied Sciences in the department of Design and Product Management. That year proved pivotal and since then Leube researches and teaches on the interface between science and design with a constant focus on pro-social behavior and the Circular Economy. He is convinced that design is only good when it is well well-adapted to Homo sapiens and thus all industrial and service projects must be seen through the lens of anthropology and the behavioral sciences.
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Founder at Anthropologylens.com
Michael is fascinated with the interface between Anthropology and Design. He is convinced that only design well adapted to the needs of Homo sapiens is good design and sees it as a link between the theory of the social sciences and developmental work. At IE, his research focuses on the Circular Economy and Design for Social Innovation. Leube is Austrian but lives with his wife and two daughters in Madrid.
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