Sport Management after COVID Outbreak
Attend this master class led by IE faculty. A great opportunity to experience our teaching methodology and meet IE alumni
PARA QUIÉN
Masters
TIPO DE EVENTO
Conferencias
MODALIDAD
Eventos globales
FECHA
Miércoles 28/10/2020
HORARIO
20:00 - 21:30 (GMT +03:00)
IDIOMA
Inglés
Sport Management after COVID Outbreak
It is very possible that the COVID outbreak has transformed sport management. The comfort zones disappeared in the sport ecosystem and nothing will be the same. Fans had to learn how to live a new life with limited sport activity and managers were faced by new priorities which required a new mindset. Athletes struggled to stay relevant and generate attractive content while brands went through a reinvention process. Finally, media properties did have stories to share with their readers/viewers. But every change leaves interesting lessons.