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Fake Brands – the importance of authenticity in a world of mistrust (English only)

Virtual Master Class

PARA QUIÉN Masters
TIPO DE EVENTO IE Informative Sessions
ÁREA DE CONOCIMIENTO Marketing & Communications
ESPECIALIDAD Communication and Media
FECHA Miércoles 20/02/2019
HORARIO 17:00 - 18:00 Hora local
IDIOMA Inglés
MODALIDAD Online
Fake Brands – the importance of authenticity in a world of mistrust (English only)

Join us as we debate the past, present, and future of risk and brand management and discuss how you can apply the newest tools and methods to manage brand reputation!

Nuestros ponentes

Director Asociado de Admisiones

Strategic Consultant

With more than 30 years’ experience in senior roles in multinational companies in both the marketing and communications disciplines, Peter has worked for some of the most widely recognized global brands including Coca-Cola, Bacardi, Microsoft, L´Oréal, Telefonica, Orange, Renault, Chanel, Disney, Philips, Kraft and BMW.