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Integrated Marketing Communications Strategy in the Digital Age

Why plannig ahead is so important in Marketing?

PARA QUIÉN Masters
TIPO DE EVENTO Conferencias
MODALIDAD Eventos globales
FECHA Jueves 09/05/2019
HORARIO 17:00 - 18:00 (GMT +01:00)
IDIOMA Inglés
Integrated Marketing Communications Strategy in the Digital Age

Join IE School of Human Sciences & Technology’s next online master class with Professor Maria Martinez, in which we will focus on understanding the key elements of strategic planning in marketing: "Integrated Marketing Communications Strategy in the Digital Age". Maria has been Branded Content Director, Client Service Director, New Business Director, and Chief Growth Officer for Mccann in Spain. From 2011 until 2014 Maria was Client Solutions Director of MRM // McCann Spain, position from which she began to manage the day-to-day of the agency in Madrid and Barcelona. A passionate digital researcher, in love with Customer Experience, AI and projects with a business component. Throughout her career, Maria has worked for various industries, such as Retail, Finance, Food & Beverage, FMCG, Insurance, Telecommunications, and among others. Learn about the field of strategy and its impact on an organization. Strategy is key to all communication processes and the secret to success, or failure, lies in defining all of the critical elements that the communication has to address. Most of time, efficacy is the result of good strategic planning.