Jobs of The Future – Artificial Intelligence: The Next Trend in Marketing and Communications?
Is voice technology going to become the next big opportunity for brands to engage with consumers?
As we enter an era where voice assistants are becoming more popular (Amazon Alexa, Google Home, Apple HomePod, among others), new doors open for marketing and communications professionals. Experts say voice assistants can become the first interactive tool at home that provides brands the capability to dynamically offer up ads in the future that could be user controlled. In this interactive Master Class, we will understand voice technology as part of artificial intelligence, discuss real business examples, and conclude with a discussion on the future of this technology and the marketing field as we know it.
Senior Associate Director CONNECT & LIFT Programs at HST
Andrea cuenta con una amplia experiencia en el sector de la educacion habiendo dedicado su carrera profesional al asesoramiento de educacion y carrera. Originaria de Monterrey, Mexico Andrea obtuvo un Master in Management de IE Business School y recibió un Bachelor in Business Administration de Trinity University en Estados Unidos.