Marcom talks: Moving your brand into the metaverse?
Join us for this session!
The Metaverse is the new buzzword. You may be captivated by its futuristic appeal, but brands are in the middle of adapting their strategies to this new reality.
Should all brands be in the metaverse? Are audiences the same as they are in the physical world? How will brands show who they are and stand out from the rest?
In this session, IE professor and Chief Client Officer at Saffron brand consultants Luz Erhardt will dive into these and some other questions about the metaverse to give insight into how to leverage brands to break through the noise.
Date: Tuesday 5th of April
Time: 17:00 (Madrid time)
Place: Online- Once registered, you will receive a link for the event.
This will be a highly interactive session in which you will learn how to examine the innovation process from real-life examples.
Nuestros ponentes
Chief Client Officer, Saffron Consultants
Luz leads Client Services at Saffron Consultants, heading teams across the organisation, overseeing new business opportunities and setting best practice to deliver the enduring and mutually beneficial relationships that are typical of client engagements at Saffron.
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