Master Class “Adapting to the age of the customer: 10 thought starters”
We want to invite you to join us for our Master Class – “Adapting to the age of the customer:10 thought starters” by Maria Eizaguirre, Academic Director for the Master in Corporate & Marketing Communication and teacher at IE.
Throughout this Masterclass we will analyze the significant shift in power towards customers and how this has led this era to be known as the Age of the Customer. Now a days focusing on customers is more important than any other strategic imperative and it has been proven that there is a positive correlation between customer centricity and revenue growth performance that will be discussed. In this new era all companies should already be fully customer-centric but instead find themselves prioritizing short term financials and engaging in everyday activities that fail to fully satisfy customers. This Master Class will provide 10 powerful thought starters on how to get back on track regarding customer centricity, with the aim of shaking up every day routines that derail good business practice in this strategic issue.
Academic Director at IE
Senior leader with a successful track record in marketing strategy, brand equity, portfolio management and digital / inbound strategy in Higher Education and FMCG. Champion of innovation across roles: I have a creative mindset and I am experienced in reframing business opportunities from a consumer centric perspective. Since 2012 I am also a professor at IE Business School and IE’s HST at both undergraduate and Masters level