Master Class: An Omnichannel Strategy for Profitable Marketing
Learn how to create an omnichannel strategy
In today's hyper-connected world, companies should focus in the design of strategies that cater to mobile-empowered consumers with the freedom to interact through any and all available channels, wether online or offline. Brands must ensure to keep track of these consumers as they navigate a complicated mesh of advertising platforms, digital interfaces and in-store experiences. They expect these touchpoints to be coherent, and consistent one with another; moreover, they now demand hyper-personalization, a unique experience tailored to the idiosyncracies of their contexts.
Connect to this Master Class to understand how modern omnichannel customer journeys are shaping marketing technologies, strategies and ultimately entire organizations.
Nuestros ponentes
Profesor de Digital Business & Marketing
Pedro Moreno de los Ríos tiene una amplia experiencia digital en entornos de B2B y B2C y es especialista en ventas y marketing, estrategias de comercio electrónico omnicanal, inbound marketing, SEM, SEO, CRO y otros. Ha trabajado en multinacionales como Ogilvy& Mather y The Walt Disney Company, y en consultoras que prestan servicios a grandes empresas como BBVA, Telefónica o Cáser.