IE Marketing Talk: The Future Of Digital Marketing, And How To Optimize Your Digital Marketing ROI? - Paris

Professor Pedro Moreno De Los Rios will talk about the future of digital marketing. The mobile smartphone era has empowered hyper-connected consumers in their relationship with brands and products. Smartphones and tablets will soon be overcome by different platforms such as augmented reality, artificial intelligence, virtual assistants, 5G and the internet of things. As these technologies make their way into the daily lives of our consumers, marketers need to anticipate how to best incorporate them in order for them to stay ahead of the game.

Biography of Pedro Moreno De Los Rios

Professor Pedro Moreno De Los Rios has extensive experience as a digital business executive in B2B and B2C industries, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO and more. Having worked in large multinationals and consulting firms, as well as startups, he is now pursuing a Ph.D. researching specific fields of digital marketing.

This talk will be followed by a practical case study on how to optimize your digital marketing ROI given by Javier Hernández, a digital business consultant.

Learn about the most frequent mistakes made by those who execute a digital marketing strategy for the first time. Avoid them and make wise decisions that help you maximize the profits produced by your digital marketing strategy. If you are interested in marketing and you know that the numbers are what matters, don't miss this!