IE Alumni Talks: The era of Influence & Social Media

As the world embraces a digital reality, both consumers and marketers expect immediacy of results and precision in targeting across channels.

Is traditional media shifting and evolving to mimic the things we love so much about digital media? Is it the key to succeed to combine the best of digital and the best of traditional to maximize success?

Join us in this interactive session and have the chance to learn about the future of media and hear about our successful alumni testimonials.

Join our conversation and interact live with Francho Barón former student of the Master in Corporate & Marketing Communication Part-Time and Emmy Award Winner, currently working as Specialist Trainer at CNN, and Celia Álvarez de Andrés, current student of the Master in Corporate & Marketing Communication Part-Time, Fashion Blogger and Influencer. The conversation will be led by our communication officer for IE Business School and Journalist at The Washington Post, Pamela Rolfe. Plus, you will have the chance to ask any questions you may have to truly find your path in the media field.

Our speakers will cover topics like trends in the media sector, new channels for information distribution, the dilemma of fake news and how our programs provide a diverse and exciting range of potential career pathways.