Home Todos los Eventos Neuromarketing: driving innovation in Marketing and Communications

Neuromarketing: driving innovation in Marketing and Communications

Attend this master class led by IE faculty. A great opportunity to experience our teaching methodology and meet IE alumni

PARA QUIÉN Masters
TIPO DE EVENTO Conferencias y Master classes
MODALIDAD Eventos globales
FECHA Miércoles 27/01/2021
HORARIO 17:00 - 18:00 (GMT +01:00)
IDIOMA Inglés
Neuromarketing: driving innovation in Marketing and Communications

The IE University would like to invite you to our next Virtual Master Class on “How Neuromarketing is changing the view on marketing & communications” taught by one of our expert professors, Jaime Veiga.  

We will see some of the techniques we are currently using to understand how consumers perceive communications, and we will see how to apply the learnings to real life cases. 

Nuestros ponentes

Academic director IE- HST school – Master in Market Research and Consumer Behavior

IE Associated Professor in the Marketing area since 2010, teaching in more than 10 programs (Market Research, Consumer Behavior). 14 years at Procter & Gamble, different roles and locations
Process Engineer / Product Research (Brussels- Belgium)
Market Research manager (Madrid- Spain)
Senior Manager – Market research (Geneva- Switzerland)
Shopper Marketing (Madrid- Spain)
Since 2015, Johnson & Johnson (Southern Europe + France) as Head of Consumer Business Intelligence