Next Generation Challenges for the Family Business

IE Ecuador invites you to join us next Wednesday, July 21st, for a virtual session with Professor Cristina Cruz, in which we will discuss the importance of the entrepreneurial mindset in the family business.  

Through a lively discussion moderated by Cristina Cruz, we will learn about some of our Alumni’s experience leading their family business and their insights on family business dynamics. They will also talk about the challenges they have faced as new generations. The session will also cover their role in pushing the entrepreneurial drive in their families. Entrepreneurial behavior is driven by the families and succeeding in family entrepreneurship implies focusing on the members and not just on the business.

About the Speaker

Cristina Cruz - IE Professor | Academic Director of the IE Center for Families in Business

Born into a family business, she leveraged her expertise in family business to conduct several multidisciplinary research projects in different areas, including strategy, entrepreneurship, finance, and human resources.

She serves as Associate Editor of Family Business Review since 2017.  She is also part of the Editorial Board of the Journal of Family Business Strategy and of the Editorial Review Board of Entrepreneurship Theory and Practice.

In 2014 Poets & Quants included her in the 40 Best Business School professors under 40 list.