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Omnichannel Marketing for a positive return on Investment

Webinar

PARA QUIÉN Executive education
TIPO DE EVENTO Conferencias y Master classes
MODALIDAD Eventos globales
FECHA Martes 20/04/2021
HORARIO 18:00 - 19:00 (GMT +02:00)
IDIOMA Inglés
Omnichannel Marketing for a positive return on Investment

We have all heard that digital marketing is cheap and effective, but that doesn`t mean you are getting the most out of it. Likes, shares, retweets, ratings and opinions are great; but are they really making an impact on the bottom line? Do they have a healthy return on your investment? Are these digital channels bringing in the necessary conversion?

Throughout this session, Prof. Pedro Moreno de los Ríos will help you understand how digital and physical channels drive higher returns, how do they integrate and what to look for when designing an integrated marketing strategy.

Nuestros ponentes

Profesor de Digital Business & Marketing

Pedro Moreno de los Ríos tiene una amplia experiencia digital en entornos de B2B y B2C y es especialista en ventas y marketing, estrategias de comercio electrónico omnicanal, inbound marketing, SEM, SEO, CRO y otros.   Ha trabajado en multinacionales como Ogilvy& Mather y The Walt Disney Company, y en consultoras que prestan servicios a grandes empresas como BBVA, Telefónica o Cáser.