POSTPONED People-based Marketing in a Privacy-first World - New York
Join us in New York for this unique opportunity
APOLOGIES FOR THE INCONVENIENCE BUT THIS EVENT WILL BE POSTPONED TO MAY. WE WILL EMAIL YOU VIA THE ADDRESS YOU REGISTERED TO THIS EVENT WITH ONCE WE HAVE FINALIZED DETAILS.
People are more aware than ever of how their data is being used. There have been more high profile data breaches than ever, which has led to an increased lack of consumer trust. As a result, people have grown wary of sharing their data for the risk that it might end up in the wrong hands.
Despite this all-time low in consumer trust, data remains the cornerstone of modern marketing. It’s how brands bring value to consumers by serving them relevant content. This challenge has placed companies in the paradox of how they can ethically use consumers’ data, earn their trust, provide them value and at the same time, maximize marketing efforts.
At the end of the day, nothing is more valuable to a marketer than a loyal customer who is willing to share their data. As a result, marketers are now striving for an agreement with consumers in which they agree to share their data, trusting it will be managed securely, in exchange for a better user experience. The growth of people based marketing has also fundamentally changed the business model of marketing agencies and brands to one which focuses more on data processing and finding new methods for digital transformation. It also has forced them into a new dimension in terms of talent acquisition and opened up a whole new set of challenges around compliance.
During this panel, our speakers will explore how their organizations are approaching this challenge and looking for ways to build trust with consumers while providing value to brands and maximize growth.
ABOUT OUR SPECIAL GUESTS
Laura McElhinney, Chief Data Officer at Horizon Media
Michael Cole, Chief Strategy Officer at Evoke
Matt Spiegel, EVP Digital Marketing Solutions at TransUnion
Steph Beran Sanderson, Director of Strategy at Horizon Media