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The Customer Experience of AI projects

Join us and Professor Michael Thompson in this discussion about AI and it's impact on customer experience

PARA QUIÉN Masters
TIPO DE EVENTO Conferencias
MODALIDAD Eventos globales
FECHA Martes 05/11/2019
HORARIO 17:00 - 18:00 (GMT +01:00)
IDIOMA Inglés
The Customer Experience of AI projects

Many companies are embracing Artificial Intelligence and Machine Learning projects as the motor to optimize customer experiences through promises of personalization, automation and increased convenience.

In the context of industry examples of AI gone wrong, Professor Michael Thompson will talk about the role of Customer Research and Design in the age of AI and Machine Learning, the role of qualitative research as a complement to data-driven processes, and Human Centered Design as an ethical imperative in order to offset the worst possible cases of AI.

Nuestros ponentes

Professor, Master in Customer Experience & Innovation

Michael has more than 25 years of experience building and leading Product Management, UX Research and Design teams in a wide range of industries and companies including Apple, Business Objects, SAP and Telefonica. He is also a professor in Madrid at the Master in Customer Experience & Innovation (IE School of Human Sciences & Technology)