The Era of Branded Content: Connect, Engage, Amplify - Kuala Lumpur

In the world of marketing and communications, the phenomenon of “branded content” has taken the landscape by storm. Consumers now demand to be engaged, entertained, and educated in real-time with relevant and personalized content. Organizations needs to understand what to say, how to say it and not fall into the trap of simply talking about themselves in an old-fashioned way.

Join us as we dig deeper into several business cases, including the case one of Europe’s largest and most famed banks, Banco Santander, and how they managed to redefine a traditional service to a millennial audience through a content-based communication strategy.

IE Business School is recognized as one of the world's top business schools, and our focus on innovation and entrepreneurship is an integral part of our drive towards academic excellence. Our learning model is student-centered, eminently practical and it ensures that students acquire not only required technical know-how, but also the mindset and interpersonal skills necessary to become a successful future leader.