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The Power of Positive Storytelling

During this workshop, you will learn how to positively frame a story

PARA QUIÉN Master y Executive education
TIPO DE EVENTO IE Informative Sessions
ÁREA DE CONOCIMIENTO Business & Management
ESPECIALIDAD Administración de Empresas
FECHA Miércoles 13/02/2019
HORARIO 18:00 - 21:00 Hora local
IDIOMA Inglés
MODALIDAD Presencial
The Power of Positive Storytelling

Storytelling is among the most important tools in shaping the culture of any organization. Yet, often time, stories we hear and tell are filled with cynicism leading us to distrust our colleagues, customers, and peers. Furthermore, this type of communication distorts the possibility of positive outcomes instead breeding a negative culture within an organizationStorytelling is among the most important tools in shaping the culture of any organization. Yet, often time, stories we hear and tell are filled with cynicism leading us to distrust our colleagues, customers, and peers. Furthermore, this type of communication distorts the possibility of positive outcomes instead breeding a negative culture within an organization

AGENDA:

17:45 Event registration

18:00 Master Class

20:00 Networking Cocktail

Nuestros ponentes

Global Business Development/ Communications and Marketing/ Reinventing Education

Professor at IE´s Master in Talent Development and Human Resources and Thesis advisor at IE´s Bachelor in Communication. She has worked in Burson-Marsteller and Pizzolante Strategic Communications, for clients including: Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Netflix, Hewlett-Packard, among others.