Traditional Vs Data-Driven Marketing
Traditional marketing is ceasing to exist and moving to Data-Driven Marketing. What does this imply in today´s world?
Marketing is changing, at an incredible speed and presents numerous opportunities for those who know how to take advantage of it. Traditional marketing is ceasing to exist and moving to Data-Driven Marketing. What does this imply in companies? What changes have been generated? Why is decision-making in data-driven marketing so important? We will see all this and more in this masterclass “Traditional Marketing Vs Data-Driven Marketing” by professor Christina Stathopoulos. Professor Christina Stathopoulos is originally from the US but has been based in Madrid, Spain since 2012. She is dedicated to the world of data, working as an Analytical Consultant at Google and Adjunct Professor of Advanced Analytics at IE Business. Alongside her corporate and academic work, she is a regular conference attendee and speaker supporting women in STEM and emerging technologies.
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Academic Director and Adjunct Professor at IE Business School
Christina Stathopoulos is a thought leader in the data world, participating regularly as an international speaker and educator in the field. She has developed an advanced analytics career in tech. Most recently, after more than 5 years at Google and Waze where she led analytical studies and strategy in partnership with some of their largest advertisers, she branched off on her own as a data evangelist to launch her own data firm.
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