From Executive Profile to Marketing Impact: Admissions Insights & AI in Action

Description text: Join us for an exclusive, interactive session designed for candidates who have already spoken with our team and are considering the Executive Master in Strategic Marketing & Communication.

What makes a strong executive profile and how can you communicate the full value of your experience?

Through a live admissions exercise, you will discover how we interpret executive profiles, learn more about the type of candidates we seek and gain practical guidance to sharpen your professional narrative. We will also share key highlights of the program and help you prepare for the next steps in your application.

You will then experience a glimpse of the program’s learning approach through a practical introduction to AI-powered marketing execution. Discover how attention works and how marketing teams use AI tools to test and optimize packaging, websites and advertising. Through concrete examples, you will gain actionable tips to strengthen your communication strategy.

No preparation is required. This session will be conducted by Jaime Veiga, Academic Director of the program. Come ready to participate, reflect and exchange perspectives with a select group of fellow candidates. You will leave with a clearer understanding of the program, greater confidence in your application and practical insights you can begin applying immediately.