Different Routes to Create Value with Living Strategies

In today’s dynamic real estate landscape, successful value creation goes beyond location and design—it’s about aligning property strategies with how people truly live. Join Professor José Carlos Torres, Academic Director of IE’s Real Estate Executive Program, for an insightful webinar where he’ll explore the evolving concept of living strategies and the many ways, they can be used to unlock value across residential and mixed-use developments.

We’ll dive into key approaches including co-living models, lifestyle-driven developments, flexible living solutions, and long-term rental strategies—all tailored to meet the shifting preferences of modern residents. Industry experts will share practical insights, emerging trends, and real-world examples of how innovative thinking is reshaping the value chain in real estate.

Key Takeaways:

·       Understanding what “living strategies” mean in today’s market

·       How different models—from build-to-rent to hybrid living—are driving returns

·       Identifying opportunities in changing demographic and lifestyle trends

·       Tools and frameworks to assess and create long-term value in your projects

Whether you're an investor, developer, or strategist, this session will help you broaden your perspective and explore new, actionable pathways to sustainable value in the living sector.