IMMERSIVE BRAND EXPERIENCES

In today’s world, where consumers are inundated with choices and constant stimuli, delivering a standout Customer Experience has become a crucial differentiator for brands. From creating awareness to fostering loyalty, CX is at the heart of impactful brand strategies.

Join us for an exclusive online masterclass with Merel Werners, former Head of Marketing for the EMEA region at Calvin Klein and Havaianas, where she spent 21 years. Merel will share her insights on Immersive Brand Experiences, highlighting successful campaigns she spearheaded and offering a deep dive into:

• The Power of Storytelling
• The Role of Collaborations
• Personalization vs. Customization

This interactive session promises to be inspiring and engaging, with live audience participation via Mentimeter to enhance the experience. Whether you're a marketing professional or simply curious about what makes brands resonate, this masterclass is your opportunity to learn and be inspired.

We look forward to seeing you there!

Professor's bio:
 

Merel Werners is a true global citizen, born in The Netherlands, shaped by years spent in Suriname, Belgium, the UK and Spain. Her mind is rooted in Northern European precision, and her heart beats with South American warmth. Positivity, passion, and strong interpersonal skills define her 30 years of professional experience, contributing to Sports, Fashion, and Lifestyle brands on EMEA HQ Level. For 25 of those 30 years, she has been an integral part of the EMEA Leadership teams at KSwiss, Calvin Klein, and Havaianas. As a true Commercial Marketeer, she offers a unique blend of strategic vision and hands-on experience. 

In February 2024 she founded ME-WE STUDIO, a marketing and branding consultancy.

Since October 2024 Merel is an adjunct professor at IE teaching Customer Experience in the Masters Luxury, Fashion and Consumer Goods