PERSONAL BRANDING FOR CAREER MANAGEMENT

This webinar has been designed to help students to work on their Personal Branding, Networking skills and LinkedIn, to boost their professional profile and employability. This will definitely help them take ownership of their career. We will follow the CAV model: Coherence, Authenticity and Visibility.
LEARNING OBJECTIVES
 Understand what Personal Branding is and get to know how to build and work on our Personal Brand
 Work in our value proposition and Personal Brand positioning statement
 Know some tips to optimize our CV and Cover Letter
 Approach Networking and its key principles
 Optimize LinkedIn profile and know how to network in this platform effectively.

About the Professor: 

Jane Rodriguez del Tronco

Talent Consultant. Executive, Agile and Team Coach. Speaker and Skills Trainer, specialized in Leadership, Communication and Personal Branding. Co-author of the book "Smart Feedback" (LID, 2017) . . CEO and Founder of the consulting firm The Bold Choice. Member of the Board and VP of Development and Marketing, PWN Madrid (Professional Women Network). Higher and Executive Education Professor.
• B.A. in Advertising and Public Relations, US (Sevilla, ES)
• Executive Program in Corporate Communications, Instituto Cajasol (Sevilla, ES)
• MDM Master in Marketing Management, IE Business School (Madrid, ES)
• Master in Humanities and Social Sciences, UFV (Madrid, ES)
• Executive Program in Management for Women on Boards, IESE (Madrid, ES)
• Executive Program in Digital Business Strategy: Harnessing Our Digital Future, MIT Sloan School of Management (USA)
Jane has more than 12 years of experience in Commercial and Marketing management positions for leading multinational companies. In 2007 she was named Marketing Director for Yum Restaurants International in Southern Europe. Then she specialized in personal development and became an ICF Executive Coach, founding in 2008 her own Coaching and Training firm, The Bold Choice. During the last 14 years she's accumulated more than 10.000 hours of talent development training and 2.500 hours of coaching. She's worked for top leading multinational companies as AXA, Mapfre, Telefónica, Accenture, BP, Repsol, Ferrovial, Securitas Direct, Cetelem, Mastercard, Banco Santander, ING, Fujitsu, IKEA, among others. Expert in Leadership, Personal Branding and Networking, she also participates regularly in different events and congresses as a keynote speaker.
Academic Experience
 Adjunct Professor and Coach of Personal Branding, Career Planning, Linkedin and Networking at IE Business, IE Law, IE International Relations and IE HST Schools.
 Mentor, Coach and Professor of Personal Skills and Career Management at UFV - Universidad Francisco de Vitoria
 Visiting Professor at UNIR, EAE Business School, EOI and Cámara de Sevilla
 Senior Consultant, Speaker, Skills Trainer and Executive Coach at IDDI – UFV
 Skills trainer and speaker at Euro Forum, ESIC In-Company and Oxford Leadership Academy
Corporate Experience
• Member of the Board and VP Development and Marketing, PWN Madrid (2021 - )
• CEO and Founder, The Bold Choice (2008 – )
• Marketing Director Southern Europe, Yum Restaurants International (2007 – 2008)
• Senior Key Account Manager, Arias / Bongrain (2005 – 2007)
• Trade Marketing Manager Innovation, Arias / Bongrain (2004 – 2005)
• Marketing Manager, Arias / Bongrain (2001 – 2004)
• E-Commerce Marketing Manager, Terra Networks (2000 – 2001)
• Brand Manager, SC Johnson Wax (1997 – 2000)
• Marketing and Sales Assistant, Banco Popular (1996 – 1997)