MARTECH SUMMIT
Conference
Martech Summit: Unleashing the Power of Technology in Marketing
Join us for the Martech Summit, a one-day conference dedicated to exploring the transformative impact of new technologies in the field of marketing. Hosted at the IE University Tower on November 15, 2023, this event brings together industry leaders, experts, and enthusiasts to delve into the exciting realm of Martech!
In today's digital age, marketing strategies are evolving rapidly, with technology driving innovative approaches and providing new opportunities. The Martech Summit is designed to explore how advancements in AI, automation, data analytics, and other cutting-edge technologies are reshaping the marketing landscape.
Don't miss this unique chance to learn from the experts, connect with industry leaders and expand your network!
Agenda:
17:30 Registration
18:00 Welcome Words
18:15 – 18:40 Success Case - Leticia Montenegro -Head of CRM Spain and Portugal at L’Oreal
18:40 – 19:35 Round Table Industry Experts: AI Revolution in Marketing: Navigating Today's Innovations and Tomorrow's Possibilities
Moderator: IE Professor, Pedro Moreno de los Rios
· Cristina Carranza – Head of Global Sales at GGTech Entertainment (before Account Director at Twitch&Amazon)
· Diego Nishimura Oropeza – Analytics & AI Manager at Hogarth
· Simon Philip Rost – Chief Marketing Officer at General Electrics Healthcare
· Bárbara Ozores – Industry Head of Beauty and CPG at Google
19:35 - 19:45 BREAK
19:45 – 20:15 Inspirational Industry Conversation – Quique Atienza - Senior Managing Director for Americas West, South and Latin America at Apple
20:15 Final Words
20:30 Cocktail
Nuestros ponentes
Global Business Development/ Communications and Marketing/ Reinventing Education
Professor at IE´s Master in Talent Development and Human Resources and Thesis advisor at IE´s Bachelor in Communication. She has worked in Burson-Marsteller and Pizzolante Strategic Communications, for clients including: Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Netflix, Hewlett-Packard, among others.
Profesor de Digital Business & Marketing
Pedro Moreno de los Ríos tiene una amplia experiencia digital en entornos de B2B y B2C y es especialista en ventas y marketing, estrategias de comercio electrónico omnicanal, inbound marketing, SEM, SEO, CRO y otros. Ha trabajado en multinacionales como Ogilvy& Mather y The Walt Disney Company, y en consultoras que prestan servicios a grandes empresas como BBVA, Telefónica o Cáser.
Marketing Executive for GE Healthcare‘s Digital Health & Artificial Intelligence Portfolio
Simon Philip has over 15 years of international experience in Strategy Consulting, Global Program Management, General Management, Marketing and Sales. He established himself as an expert in Marketing, Strategy and Sales working for GE and for the boutique management consulting firm Daemon Quest, now part of Deloitte.
Head of CRM Spain and Portugal at L’Oreal
Head of CRM Spain and Portugal at L’Oreal
Head of Global Sales at GGTech Entertainment
Head of Global Sales at GGTech Entertainment
Analytics & AI Manager at Hogarth
Analytics & AI Manager at Hogarth
Industry Head of Beauty and CPG at Google
Industry Head of Beauty and CPG at Google
Senior Marketing Director for Americas West, South and Latin America at Apple
Senior Marketing Director for Americas West, South and Latin America at Apple
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