Online masterclass: The path to disruption
Masterclass presented by IE Executive Education
Understanding the challenge of digital transformation requires changing your observer and reviewing old beliefs about what data and technology could do to your sector. People still remain a key driver in today’s digital economy. In 7 key ideas this talk will offer you how to balance the impact of People, Data and Technology for those willing to translate digital transformation into a set of useful insights.
The purpose of this masterclass goes as follow:
- Dissect the digital context,
- Extract lessons learned for Big Tech companies and
- Share a useful narrative to understand the challenge of digital transformation beyond the use of Data and Technology.
Bernardo has accompanied dozens of Fortune 500 companies on their path to translate the challenge of digital transformation into a feasible roadmap. His experience as Digital Transformation Leader at Merkle Spain and former Head of Digital Marketing at BBVA Spain includes the first experience of Gamification in European Banking and it has been a case study by Gartner and Forrester.
Our speakers
CoFounder esc-XL & Academic Director at Executive Education, Digital Transformation
Certified Ontological Coach by Newfield Network. BBA and last year of BA Honors in Management and Economics, University of St Andrews, UK. Master in Relational MKT, CRM and E-commerce. Member of the Digital Advisory Board of IE Business School and Academic Director in digital transformation at IE Executive Education
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