Digital Transformation and impact across sectors
Digital Transformation and impact across sectors
Digital transformation is more than a set of words that sound cool. Digital Transformation is based on its pillars, operational processes, business models and People. We will see the business opportunities brought by the era of digitalization and the role of companies to move forward in each sector.
Our speakers
Academic Director of the Master in Digital Business & innovation
Maite Morales is the Academic Director of the Master in Digital Business. Since 2013, she is the Digital Director for L’Oréal Spain, leading all cross initiatives to boost and integrate digital in the day-to-day business, and responsible for building and evolving the Consumer data ecosystem and leading the change of L’Oréal to a data driven marketing company.