Home All Events Driving Growth Through Customer Centricity: 10 Thought Starters

Driving Growth Through Customer Centricity: 10 Thought Starters

Virtual Master Class

PROFILE Undergraduate Degrees
EVENT TYPE Conferences
EVENT FORMAT Online events
DATE 2nd July 2019
TIME 17:00 - 18:00 (GMT +01:00)
LANGUAGE English
Driving Growth Through Customer Centricity: 10 Thought Starters

The significant shift in power towards customers has led this era to be known as the Age of the Customer. The business community as a whole recognises that focusing on customers is more important today than any other strategic imperative, and many great companies take pride in being customer centric. The academic community is not lagging behind, quite the contrary, it is leading the conversation on customer centricity and its key role in driving growth, with recent studies concluding that customer-centric companies are up to 60% more profitable compared to companies who don’t focus on customers and proving a positive correlation between customer centricity and revenue growth performance. Given this weight of evidence, all companies should already be fully customer-centric but instead find themselves prioritising short term financials and engaging in everyday activities that fail to fully satisfy customers.

Join IE School of Human Sciences & Technology’s next online master class with Professor Maria Eizaguirre, Academic Director of the Master in Corporate and Marketing Communication and IE Professor, in which she will share with you 10 powerful thought starters on how to get back on track regarding customer centricity, with the aim of shaking up everyday routines that derail good business practice in this strategic issue. Professor Eizaguirre is currently Director Insights and Innovation for IE University. Her main interest is in the use of Anthropology as a tool to understand & interpret consumer behavior and her main focus is on aiding the consumer insights function turn into a true business partner.

Our speakers

Academic Director at IE | Rhodes Scholar | Professor

Doctorada por la Universidad de Oxford, ha trabajado como Strategic Planner (Young&Rubicam), Senior CIS Manager (EU Consumer Insights & Strategy), VP de Marketing & Sales (Laureate International Universities), Marketing Director, y Insights & Strategy Director (IE Corporate).

Actualmente dirige el Laboratorio de Innovación de IE University además de haber creado el IE Centre for C-Centricity, que dirige como Directora Académica.