Jobs of The Future – Artificial Intelligence: The Next Trend in Marketing and Communications?
Is voice technology going to become the next big opportunity for brands to engage with consumers?
As we enter an era where voice assistants are becoming more popular (Amazon Alexa, Google Home, Apple HomePod, among others), new doors open for marketing and communications professionals. Experts say voice assistants can become the first interactive tool at home that provides brands the capability to dynamically offer up ads in the future that could be user controlled. In this interactive Master Class, we will understand voice technology as part of artificial intelligence, discuss real business examples, and conclude with a discussion on the future of this technology and the marketing field as we know it.
Senior Associate Director CONNECT & LIFT Programs at HST
Andrea is an international education expert with several years of experience helping students in their education and career goals. From Monterrey, Mexico, Andrea graduated from the Master in Management at IE Business School and completed her undergraduate studies with a Bachelor in Business Administration at Trintiy University in the United States.