Masterclass Digital Marketing Awareness: Transform Your Unknown Brand Into A Star.
Transform your unknown brand into a star
In the content-cluttered world we live in, making brands stand out from the crowd has never been so challenging. As the start of any customer journey, Awareness still today deals with the concept of top-of-mind, which renders many benefits in terms of brand preference and sales. But consumers are bombarded with hundreds of ads a day: TV ads, billboards, banners, SMS, radio ads, search engine ads and more, compete each day for their precious attention. In order to be successful, brands need the right combination of smarts, creatives, and tech. Which digital channels are more effective during this phase? What strategies and tactics to follow? What should you measure to ensure the most out of your investment? Understanding how to achieve higher levels of brand awareness to enable growth and sustainability is a top priority for any marketer today.
Digital Business & Marketing Professor
Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO, and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher in Big Data Marketing.