The Non-Market Environment: The most overlooked challenge facing business today
Master class in Cape Town
PROFILE
Master Degrees
EVENT TYPE
Conferences
EVENT FORMAT
Face to Face events
DATE
19th September 2019
TIME
18:00 - 20:00 (GMT +02:00)
LANGUAGE
English
The Non-Market Environment: The most overlooked challenge facing business today
IE Business School is pleased to invite you to a unique masterclass session on ‘Business Strategy’ with IE Professor Kenneth Dubin.Businesses operate in both a market and a nonmarket environment. Successful corporate strategy aligns the firm’s capabilities with the demands of both of these environments. In this session, we will discover how non-market factors create opportunities and risks for businesses, large and small, and will introduce tools for developing non-market strategies.