Home All Events The Non-Market Environment: The most overlooked challenge facing business today

The Non-Market Environment: The most overlooked challenge facing business today

Master class in Cape Town

PROFILE Master Degrees
EVENT TYPE Conferences
EVENT FORMAT Face to Face events
DATE 19th September 2019
TIME 18:00 - 20:00 (GMT +02:00)
LANGUAGE English
The Non-Market Environment: The most overlooked challenge facing business today

IE Business School is pleased to invite you to a unique masterclass session on ‘Business Strategy’ with IE Professor Kenneth Dubin.Businesses operate in both a market and a nonmarket environment. Successful corporate strategy aligns the firm’s capabilities with the demands of both of these environments. In this session, we will discover how non-market factors create opportunities and risks for businesses, large and small, and will introduce tools for developing non-market strategies.