Creative Intelligence: The Edge of Competitiveness

The world is transforming at an ever-accelerated rate, with artificial intelligence, machine learning and advanced technologies automating even the most specialized of human jobs. In this new world of disruption and complexity, creativity is emerging as the single most differentiating skill needed in the 4th industrial revolution; as we collectively transition form an industrial age of knowledge-based workers to a conceptual age of creators and empathizers. Current and future leaders are increasingly expected to complement their technical skills and know-how with creativity and intuition. This enables them to steer their ships towards a desirable and thriving future while navigating uncertainty and ambiguity. At the same time organizations must learn to harness organizational creativity as a powerful lever against imitability, and as a key enabler for sustainable growth Creativity is not about art or music. Creativity is an intelligence, and a distinguishing characteristic of humanity. Creativity is our limitless capacity to dream and to create future possibilities previously unimagined. Creativity is play, it is perspective, it is beginner’s eyes. Most importantly, creativity is a process that can be learnt and enhanced This Masterclass demystifies creative intelligence, and explores practical approaches to harness the creativity of individuals, teams and organizations towards higher levels of engagement, effectiveness and competitiveness.