Fake Brands – the importance of authenticity in a world of mistrust
Virtual Master Class
Join us as we debate the past, present, and future of risk and brand management and discuss how you can apply the newest tools and methods to manage brand reputation!
Our speakers
Associate Director of Admissions
Lucia Malmierca is originally from Uruguay but has grown up in: New York, Cape Town. She holds a degree in Commerce from the Universidad Complutense de Madrid. Afterwards, she completed a Master in Visual and Digital Media at the IE School of Human Sciences and Technology. Currently, Lucia is an Associate Director within IE School of Human Sciences and Technology, involved in various cross-departmental projects.
Strategic Consultant
With more than 30 years’ experience in senior roles in multinational companies in both the marketing and communications disciplines, Peter has worked for some of the most widely recognized global brands including Coca-Cola, Bacardi, Microsoft, L´Oréal, Telefonica, Orange, Renault, Chanel, Disney, Philips, Kraft and BMW.
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