Neuromarketing 101 - Seattle

NEUROMARKETING 101

This class will delve into the Neuromarketing’s core practices with the goal to not only introduce you to this up-and-coming marketing technique but offer you practical knowledge that you may bring to your teams and companies. By taking you through real world cases and consumer research, Professor Veiga will share Neuromarketing’s current capabilities and its impactful potential in the future digital market. 

Here are some of the questions we will be examining:

What is Neuromarketing?

Why is it growing in popularity?

What are the most impactful learnings of Neuroscience that can be applied to Marketing?

What tools are used in Neuromarketing?

What type of information do these tools give us?

When and where should these tools be utilized?

Which examples can we use as outlines to optimize our own Marketing strategies?

What is going to come next?

ABOUT OUR SPECIAL GUEST

Jaime Veiga

IE Academic Director & Head of Strategic Insights for Johnson & Johnson

Jaime Veiga has developed his career in the FMCG and pharma sectors over the 20 years. His work has delved into product development, R&D, consumer behavior, market research and Marketing, in companies such as Procter & Gamble and Johnson & Johnson.

His passion lies at truly understanding what drives our behaviors … which is also his current job, as Head of Strategic Insights for Southern Europe at J&J. He completed his degree in Psychology and decided to pursue his passion for teaching alongside his professional work. 

Since 2015, he has been the Academic Director of the Master in Market Research and Consumer Behavior at IE. Jaime teaches in both Master and Executive programs areas related to Consumer Behavior.