IE Executive Breakfast in Bucharest: Geopolitical confrontation between China and US
Masterclass
IE Business School is a world-class university based in Madrid, Spain and a global benchmark in business education.
Join this exclusive event for executive profile audience on November 24, and meet IE Professor of Marketing Fernando Cortinas and IE CEE office team.
Agenda
09:00-09:30 Registration & Welcome
09:30-09:40 IE Executive programs presentation
09:40-10:30 Geopolitical confrontation between China and US by Professor Fernando Cortinas
During this session the professor will spark and lead the discussion on the present and the future of the New Silk Road, embodied by the BRI (“Belt and Road Initiative”): a USD 1 Trillion initiative promoted by the Chinese government to develop infrastructure projects (roads, ports, power plants, telecommunication networks) that connect China with the rest of the world.
“The Silk Road” has been the oldest and most emblematic international trade route in the world. In the 21st century, it is the Chinese initiative to become the hegemonic power on Earth by 2050, displacing the US as leading power.
We will explore the growing confrontation between China and the USA in different battlefronts: commercial, financial, monetary, technological, reputational and military, and its impact on the rest of the world, including Asia, Europe, Africa, and Latin America.
Our speakers
Professor at IE Business School
Professor at IE University since 1992, Fernando Cortiñas, a polyglot (speaking Spanish, English, German, Portuguese and Italian) has an MBA from Harvard Business School, serves as a visiting professor at over 5 universities and has courses with more than 30,000 students on Coursera. Fernando has over 35 years’ international work experience in leading multinationals, and as a professor in leading academic institutions in Europe and America.
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