Are the tech giants taking over as our city leaders? by Cristina Mateo
IE Admission Week
As part of IE DACH Admission Week, you will have the opportunity to join us listening Cristina Mateo and afterwards a networking cocktail. In her masterclass: “Are the tech giants taking over as our city leaders?” Cristina will discuss how the so-called Big 4 (Amazon, Google, Apple and Facebook) are affecting our daily urban experience and how our cities are increasingly being used as laboratories for countless innovations.
We are looking forward to meeting you!
Our speakers
Associate Dean at IE School of Architecture and Design
Cristina Mateo is Associate Dean of IE School of Architecture and Design. She is a specialist in urban ethnography, branding, communication, and E-Transformation & New Business Models.
Prior to joining IE, she was Head of Strategic Planning at Fundación Siglo, The Department of Culture and Tourism for Castile and Leon between 2011-2015.