IE Talks in London - Market Research & Insights: A Career for the Curious
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PARA QUIÉN
Masters
FECHA
Martes 16/04/2024
HORARIO
19:00 - 21:00 (GMT +01:00)
IDIOMA
Inglés
MODALIDAD
Eventos locales
IE Talks in London - Market Research & Insights: A Career for the Curious
Market research and insights undoubtedly play a crucial role in the business landscape. The nature of businesses has evolved thanks to emerging trends like AI, machine learning and data analytics. We now live in an ‘Age of Data’ and successful insight is rooted in curiosity about the world around you, with business problems solved by the intelligent application of objective data whilst always remembering this data represents people from the real-world.
Join Professor Andrew Vincent in this masterclass to discover the value of the insight sector along with its career opportunities. Professor Andrew Vincent is an experienced market research and insight practitioner with his own specialist research consultancy, Waves. With particular expertise in New Product Development, Brand Positioning & Communications, and Customer Satisfaction & Loyalty, he is experienced in both qualitative and quantitative techniques to understand human behaviour.
For a flavour of Andrew’s own curiosity watch his short TED talk on the ‘Art of Asking Questions’.