A conversation with Robert Thiemann, on Design, Disruption and Discipline

Speakers: featuring ,  Robert Thiemann, Founder and Director at Betterness and Former Editor of Frame magazine, in conversation with Cristina Mateo, Associate Dean of IE School of Architecture and Design.

More about the event:

In session, we will cover the main key transformations in design that will unveil how spaces can be designed in a way that allows individuals and communities to thrive. Drawing from 25 years of expertise as co-founder and editor-in-chief of FRAME, we will review projects in workplace, retail and more, that have had an impact in Robert´s professional career.

About the Speakers:

Robert Thiemann has a passion for the built environment. How can spaces be designed in a way that allows individuals and communities to thrive, while simultaneously reducing their impact on the planet? Drawing from 25 years of expertise as co-founder and editor-in-chief of FRAME, a magazine and platform dedicated to interior design, Robert Thiemann founded BETTERNESS. This initiative aims to empower businesses and institutions to envision, design, and build meaningful spaces in an ever-changing world.

BETTERNESS operates as a strategic research and consulting agency, specializing in branding and spatial design. Based on a deep understanding of client needs and the (local) context, Thiemann develops visions, concepts, and design briefs for luxury consumer experiences, retail, and workplace projects. As part of a global network, he connects businesses and institutions with architects, artists, designers, manufacturers, scientists, and technologists to achieve common goals.

Thiemann is also an experienced curator, moderator, and speaker.

Dr. Cristina Mateo is Associate Dean at IE School of Architecture and Design, where she leads strategy, business development, and international outreach. Her expertise includes urban ethnography, tourism, branding, communication, and digital transformation, with a focus on how technology shapes cities and innovation. At IE University, she teaches “Sociology & Culture” and the social effects of digital transformation. She previously worked at Madrid Global, leading Madrid’s Olympic bids, and as Marketing Director at VisitBritain. Earlier, she collaborated with AT Kearney, marchFirst, and Razorfish. She holds a Ph.D. in Sociology from Goldsmiths and an Executive MBA from IE Business School.