Informative Session AI-Powered Marketing Executive Program (AI Week)
Boosting your Marketing function with Generative AI
AI is transforming how brands engage customers, personalize experiences, and measure success. We would like to invite you to an exclusive info session as we unveil our brand-new AI-Powered Marketing Executive Program — designed for marketing professionals who want to lead innovation by integrating AI into their strategic toolkit.
Throughout the session, we will go through the main highlights of the program and respond any questions that may arise.
Some of the main learnings you will walk away with after completing this program are:
· Unlock how AI is reshaping marketing strategy and execution
· Dive into customer segmentation, predictive analytics, content creation, and campaign optimization
· Get hands-on with generative AI, automation tools, and the ethics behind the tech
· Learn from real-world success stories from top brands and martech pioneers
· Walk away with a clear roadmap to drive AI-powered transformation in your organization
This program is part of IE’s AI Week, a unique opportunity to connect with peers and industry leaders shaping the future of AI across sectors.
Our speakers
Growth Strategist | Academic Director
Ben Walker is a marketing strategist and entrepreneur with over 15 years of experience leading transformation across marketing, sales, and operations. He is the founder of The Zoom Agency and OpenGaps, where he helps organisations— from startups to global brands—apply generative AI to real business challenges.
His work spans content creation, sales enablement, customer personalisation, and process optimisation, combining strategic clarity with hands-on implementation.
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