Banking on Behavior
Executive Summer School 2025
What activates your brain? What triggers your emotions? What has the power to control your decisions?
To celebrate the upcoming edition of the Executive Summer School, we invite you to a webinar in which you'll learn more about the secrets of becoming a persuasive powerhouse.
In the business world, being able to influence and persuade effectively is key to success. This online session is designed for professionals, executives, and emerging leaders who want to improve their skills to have a greater impact in their organizations.
We will cover topics such as:
· The psychology behind persuasion: Understand the principles that drive human behavior and decision-making, and learn how to leverage them to your advantage.
· Effective communication strategies: Master the art of crafting compelling messages that resonate with your audience and inspire action.
· Building rapport and trust: Develop genuine connections with others and establish trust-based relationships that lay the foundation for successful influence.
Are you ready to become dangerous?
Our speakers

Diplomat / Attaché - Embassy of the Kingdom of the Netherlands in Spain
Cap. Menno Bakker MA. MBA is a military officer, diplomat and leadership trainer. During his military missions, he experienced extreme crisis situations. This instilled in him a deep awareness and a strong sense of responsibility. He feels at home in war zones and crisis situations, whether it is in Afghanistan, a classroom, a boardroom or inside your head. Besides this he occasionally jumps out of an airplane and is an active triathlete.
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