Digital Marketing in Practice: Data, AI, and the Customer Journey
You are invited to an IE University exclusive masterclass.
Digital Marketing in Practice: Data, AI, and the Customer Journey
Featuring Dushinka Karani
In today’s fast-evolving digital landscape, customer journeys are no longer linear. This exclusive masterclass explores a refreshed customer journey framework shaped by data, AI, and real consumer behavior. Starting with core digital marketing fundamentals, the session moves into practical, real-world application, showing how digital-first brands create integrated experiences, personalize content, and activate the right touchpoints at the right moment.
Through examples from fast-growing tech and beauty brands, participants will gain insight into best-in-class strategies across acquisition, engagement, conversion, and loyalty. Designed for students and professionals alike, this session offers actionable takeaways to better understand how modern digital marketing drives measurable business results.
About the Speaker
Dushinka Karani is a senior marketing and innovation leader with over 30 years of experience across FMCG, digital transformation, and tech ecosystems, combining executive leadership with academic expertise at leading business schools.
Our speakers
Vice Dean IE MARCOM & Talent Development Programs
Dushinka Karani is a marketing professional with 20+ years of experience. She is an expert in Marketing & Communications, Digital Marketing, Innovation, Sales and Trade Marketing, and is currently Global Marketing Director at FundingBox, supporting Deep Tech startups.
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