Discover Tech Sales: Strategies, Insights & Best Practices with Jose Luis Rubio from BMC
Join us for this workshop!
Step into the world of Tech Sales — where technology, strategy, and client impact meet.
In this exclusive live session, Jose Luis Rubio, a seasoned leader at BMC Software, will offer a behind-the-scenes look at one of the most dynamic and fast-growing roles in the tech industry: Tech Sales.
Whether you're passionate about digital transformation, curious about how enterprise solutions are brought to market, or simply looking to understand how tech companies build relationships and drive value — this session is for you.
What you’ll learn:
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What Tech Sales actually involves (hint: it’s more than selling!)
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The core skills and mindset needed to succeed in client-facing tech roles
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How technical and business profiles can both thrive in this career
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Real-life examples and lessons from Jose Luis’s experience at BMC
This is a unique opportunity to explore a career path that blends business, innovation, and technology — directly from someone who lives it every day.
Live Q&A included – Bring your questions!
Our speakers

Director, Global Digital Solution Engineering @ BMC Helix
José Luis Rubio Frontón is a prominent figure in the field of technology sales and solution engineering. He is currently the Director of Solution Engineering at BMC, where he leads strategic transformation programs in presales at a global level.
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