IE Brown EMBA: The Rise of the Mega-Companies Amazon and Netflix

What is the role of business?

A famed management expert affirms that the sole role of business is to be profitable. A French thinker of the 18th century, Voltaire, showed that business brought wealth and power for a nation, and that it could improve the life of the people. All businesses have an impact on customers and other stakeholders. 

Can that impact be planned?

How does a business organization, like Netflix and Amazon, create a strategy to achieve specific outcomes both inside the organization and among customers and clients, people, and planet?

In our exclusive session with IE's very own Sandra Comas, we explore the desired intersections and impacts of our businesses on others. Through presentation, an exercise, and open discussion we look into both Amazon and Netflix, and how each has redefined the roles of business and developed effective strategies for impact. In the end how we can apply these effective strategies in 

Speaker: 

Sandra Comas: a Professor of Leadership, Humanities, and Business at IE University and a visiting scholar at Brown University. She has been mentoring and leading executives to become valued leaders. Combining her finance background with insights from business, history, and the arts, Dr. Comas enhances leadership strategies. Her expertise is highlighted through her TEDx talk and consulting work with firms like PricewaterhouseCoopers and Adecco.