IE Experience Day Bilbao Masters

IE Experience Day Bilbao | Strategy & Marketing in the Streaming Era

Discover what it’s like to study at IE University by joining the IE Experience Day Bilbao.

During the event, you will learn about our programs and attend a masterclass led by Juanma Alonso, focused on marketing in the entertainment industry and the Netflix case.

We will analyze how streaming has transformed content consumption, what drives platform success, and how strategic decisions can turn ideas into global successes, or missed opportunities.

The event will conclude with a networking cocktail with fellow attendees and the IE team.

Monday, February 16th
Hotel The Artist Bilbao