IE Experience Day Valencia Masters
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IE Experience Day Valencia | Marketing, Entertainment & the Future of Streaming
Experience IE University firsthand at the IE Experience Day Valencia, an event designed for future students who want to explore our programs and attend a real IE class.
This edition features a masterclass by Professor Juanma Alonso titled “Marketing in Entertainment: The Present and Future of Netflix in a Complex Environment.” We will explore what defines success in streaming, how strategic decisions are made in global platforms, and why some opportunities are rejected while others become global hits.
A dynamic, case-based session offering key insights into marketing and strategy in creative industries.
Wednesday, February 11th
Only You Hotel, Valencia
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