IE Lab: Experience IE Masters Life in TX!

Professor Arseniy Goldberg is back in Austin, TX to lead an immersive, hands-on workshop designed to mirror the IE classroom experience. This is not your typical masterclass; there are no long lectures or passive listening. Instead, you’ll spend a half day actively working through real challenges, collaborating with peers, and using AI tools to build and test ideas in real time.

Throughout the session, you’ll move quickly from problem framing to prototyping and shaping a business case, all while receiving guidance from IE faculty. Whether you’re exploring a new idea or looking to apply these tools to your own business or project, you’ll walk away with practical experience, new ways of thinking, and a clear sense of how IE approaches learning by doing.