IE Masterclass in San Juan - The Invisible Architecture of Society: Power, Norms, and Social Control
Join us for an inspiring masterclass!
Who decides what is “normal”? Why do we follow rules we never agreed to and often never even noticed?
Beneath everyday routines, traditions, and institutions lies an invisible architecture shaping how we think, behave, and make choices. Social norms, values, and categories are not neutral or natural; they are constructed, reinforced, and protected by systems of power. Over time, they become so deeply embedded in daily life that questioning them feels unnecessary or even risky.
This master class pulls back the curtain on these hidden structures. Through striking real-world examples and insights from behavioral science, it reveals how invisible rules influence personal decisions, collective behavior, and the policies that govern modern society. The session invites participants to rethink what feels “obvious,” challenge taken-for-granted assumptions, and see society with sharper, more critical eyes.The masterclass will be followed by an interactive discussion and a dedicated opportunity to connect and network, allowing participants to exchange ideas, perspectives, and experiences
About the Speaker:
Professor Ernesto Chévere Hernández is an Associate Professor of Behavioral Sciences at IE University and an Adjunct Professor of Social Sciences and Sociology at the University of Puerto Rico. He holds a PhD in Sociology from the University of Salamanca, along with master’s degrees in International Law, International Relations, and Diplomacy from Universidad Complutense de Madrid and CEU San Pablo.
A recognized scholar in globalization, international relations, and socio-economic dynamics, Dr. Chévere Hernández is the author of Estudio histórico de las etapas de la globalización: perspectivas y desafíos ante un futuro incierto (2010, 2015) and NoicazilabolG: dinámicas, posiciones y posibilidades en torno a la relación global-local (2020). He is also the Director of Sin Norte, a magazine dedicated to the migrant community in Spain.
In addition to his academic work, he brings entrepreneurial experience as the owner of Café Colonial in Spain. His interdisciplinary approach bridges theory and practice, offering students and professionals a critical and global perspective on contemporary social, economic, and geopolitical challenges.
Our speakers
Professor of Behavioral Sciences
Professor Ernesto Chevere Hernandez is an Associate Professor at IE University and Adjunct Professor at the University of Puerto Rico. He holds a PhD in Sociology and master’s degrees in International Law, International Relations, and Diplomacy. A scholar of globalization and international relations, he has authored key books, directs the migrant magazine Sin Norte, and owns Cafe Colonial in Spain.
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