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IE Masterclass: Secrets of Persuasion

Masterclass

PROFILE Master Degrees
DATE 8th October 2025
TIME 18:00 - 20:30 (GMT +01:00)
LANGUAGE English
EVENT FORMAT Face to Face events
IE Masterclass: Secrets of Persuasion

IE University in collaboration with CEMAES & CGEM-TTA would like to invite you to our upcoming masterclass. 

Secrets of Persuasion

What activates your brain? What triggers your emotions? What underlying need do you have that needs to be fulfilled?

Join our exclusive masterclass, "Master Influencer," where you'll learn the secrets to becoming a persuasive powerhouse.

In the corporate world, the ability to influence and persuade effectively is an important key that unlocks doors to success. In this seminar, we explore the critical skills required to excel in the dynamic and competitive business landscape. The content is tailored for professionals, executives, and leaders who aim to enhance their influence and persuasion skills to achieve more impact within their organizations.

During this session, we actively focus on the development of skills that are used by professional athletes, and high-performance teams. 

• The psychology behind persuasion: Understand the principles that drive human behavior and decision-making, and learn how to leverage them to your advantage.

• Effective communication strategies: Master the art of crafting compelling messages that resonate with your audience and inspire action.

• Building rapport and trust: Develop genuine connections with others and establish trust-based relationships that lay the foundation for successful influence.

You will practice specific skills used in the world of law enforcement, and international diplomacy. Are you ready to become a little more dangerous?

  • 6:00pm-6:30pm Arrival and check-in
  • 6:30pm-8:30pm Masterclass

Our speakers

Diplomat / Attaché - Embassy of the Kingdom of the Netherlands in Spain

Cap. Menno Bakker MA. MBA is a military officer, diplomat and leadership trainer. During his military missions, he experienced extreme crisis situations. This instilled in him a deep awareness and a strong sense of responsibility. He feels at home in war zones and crisis situations, whether it is in Afghanistan, a classroom, a boardroom or inside your head. Besides this he occasionally jumps out of an airplane and is an active triathlete.