IE Talks in Sofia: From Netflix to AI - Mastering Competition, Content Overload, and Audience Fatigue
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IE Talks in Sofia: From Netflix to AI - Mastering Competition, Content Overload, and Audience Fatigue
Join us for an upcoming event in Sofia and explore IE University´s programs, learn from our professor Maria Valenzuela, and feel IE University spirit on May 8th, 2025.
Agenda
18.30-19.00 Welcome word about IE University by Mariam Katsanashvili, Manager for Central and Eastern Europe, IE University
19.00 – 20.30 From Netflix to AI - Mastering Competition, Content Overload, and Audience Fatigue by Maria Valenzuela
20.30-21.30 Networking Cocktail
The hands-on session on From Netflix to AI: Mastering Competition, Content Overload, and Audience Fatigue explores the revolutionary transformation of the TV industry. You'll gain practical insights into how Netflix fundamentally disrupted traditional television models and develop a deeper understanding of their business strategy. We'll examine how the industry is now redefining itself amid subscription service maturity. The session will include interactive discussions on AI's dual impact—both as a solution provider and as a source of emerging challenges that are reshaping the television landscape.
Professor´s bio:
Maria Valenzuela is a seasoned expert in international media business, content productions and distribution, with over 20 years of senior-level experience. She has held prominent positions in the industry, including Senior Vice President at Sony Pictures Iberia, General Manager of Movistar Plus+ International, and Global Head of Video Strategy at Huawei Technologies. Throughout her career, Maria has work alongside leading global partners such as Netflix, Amazon, Disney, HBO, France Télévisions, and ZDF.
Maria holds a master’s degree in Chinese studies and modern history with ongoing research into the impact of technology—including AI—on entertainment, society, and culture. This interdisciplinary expertise informs her work at the intersection of media and innovation.
Currently, Maria is the founder of BRISA MEDIA, an independent production company creating international content. She also delivers masterclasses on media and technology and serves as an associate professor at IE University.
Fluent in Spanish, English, German, Portuguese, and Mandarin, Maria brings a truly global perspective to her work, fostering cross-cultural collaboration and innovation in the media landscape.
Our speakers
Associate Professor at IE University
Accomplished Media Executive with a passion for technology, entertainment business models, glocal management, digital humanistic thinking and with a verifiable track record across industries and international markets. Reputed Television and US Studio executive with demonstrable abilities on developing new digital entertainment offerings and driving new business models.
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