IEU Lab: Experience IE Undergrad Life in TX!

Solve a Real Problem. Build with AI. Pitch It Live. All in One Day.

Spend a day at IE doing what our students do every week: tackling messy challenges, building something real, and defending it in front of a tough room!

You will work in a team with people you have never met, on a problem that does not have a clean answer. IE faculty will guide you through four fast-paced sessions. By the end of the day, you will have framed the problem, built a prototype using generative AI, and pitched it to a panel.

Session 1: Find the Right Problem
Most teams waste energy solving the wrong thing. You will learn how top founders and consultants cut through the noise to identify what actually matters, then apply it in real time.

Session 2: Generate Ideas and Build with AI
Forget sticky notes. You will use generative AI to go from a rough idea to a working prototype in under 90 minutes. Speed beats polish. Quantity beats perfection. This is how modern teams build.Session

3: Win the Room
A great idea that nobody buys is worthless. You will learn how to structure a clear argument, tell a story people remember, and handle the questions you were hoping nobody would ask. Then you will practice before it counts.Session

4: Pitch to the Panel
Your team presents to IE faculty and industry guests. You defend your thinking, respond to real feedback, and see how your work holds up under pressure. This is where everything comes together.

What You Walk Away With
A real taste of how IE teaches: practical, fast, and built around real problems. Hands-on experience with the AI tools shaping every industry, and a network of sharp peers and faculty worth staying connected with. The confidence to frame a problem, build a solution, and defend it under pressure. 

No lectures. No slides to copy. Just four sessions of doing. Join us!